This journey started with an idea. The opportunity to share that idea came along in the most spectacular way. It was fueled by the photography genius of Ben and Joella Photography, the incredible floral designs of Flowers At Will and the flawless makeup by the amazing Blush by Jamie Rose. I wanted the fabrics to sync with the landscape and the flowers to have their own volume. I'm humbled and honored to have been apart of this experience and blessed to see our work published in the beautiful and purpose driven Belong Magazine. I'm learning that our strengths are built from the inside out. It's fed by those we let in. It's then shared because we are all worthy, capable and loved.
Joella's written words were published in Belong and spoke to the heart of what we wanted to create and why. I've shared those words below along with some of the photos from the photoshoot. Thank you for all of your love, support and encouragement.
"We are all artists, entrepreneurs, and creators. Our lives have taken us around the country and around the world but now we all call Boise our home. And rather than dream of moving away, we’re are all devoted to building a community of artists right here. So often our work is client based — we all create within the parameters set by those we are serving. Which is what made this project so refreshing and uplifting. It was a collaborative vision designed to bring out the inner creative in all of us. We wanted people to look at these photos and feel transported. To a place that is a little more whimsical and a little more unexpected than daily life. The flower stems were all individually encased in a water capsule to keep them fresh in the desert heat. The flowers were then attached to a corseted top with a zip closure in the back. And it was this idea — a piece of clothing made entirely from florals — that was the foundation of the entire concept. The perforated orchid gloves and lilac clutch were the singular vision of Will Heatter, founder of Flowers at Will. The soft, draping fabrics and blush palette were curated by stylist Laura Tully. And the location, with the rolling sand hills and minimal landscape, were chosen by Ben and Joella to provide scale to the images without competing with the fantastical floral elements. From a photography perspective, the images needed to be the perfect blend of simple and artistic. Medium format film allowed the strong colors of the florals to stand out without washing out the pale sand. And by shooting two images on the same piece of film, there are the double exposure images that feature a silhouette filled with the flowers. Oftentimes, the art of creating needs far less than we think. Instead of focusing on all the things that need to be in place first — I need to live somewhere else, I need more connections, I need more time — focus on just starting. Don’t wait for everything to fall into place, just commit and start small. Work with people who’s vision makes you come alive. Follow your passion. The things you find easy aren’t easy to everyone. They’re your calling. And you just might surprise yourself. And hopefully you surprise a few other people along the way too." Joella Howard