Beauty begins the moment you decide to be yourself.” Coco Chanel

 

I love people and fashion. So, when I realized I could merge the two as a Style Expert, my world became a hefty dose of happy. I’ve built my company on a simple philosophy: great style is for everyone. The way you dress tells a story about how you choose to show up in this world. You get to craft your story- and look good doing it! My work leads me to meet really great people and companies who do really amazing things. With that, I show individuals how they can look and feel fantastic in what they wear by building an intentional wardrobe. I show organizations how they can create a cohesive team image that merges each team member’s individuality with the company’s brand and culture.

I'm an island girl ( ya man). Born and raised on the beautiful island of Jamaica, I immigrated to the U.S. with my entire family when I was 11, and it completely changed my life. I now live in Boise, Idaho, with my mountain-man hubby who wears socks with sandals (I pick my battles ;)), my adorable step-daughter, our baby boy, and our lovable doggy. A true island girl, I love to cook with tons of spices and flavor while listening to too-loud music. We camp, raft, and appreciate a serious game of extreme Uno (or pretty much extreme Any Board Game). Traveling fuels my soul, and I feed it as often as I can with my family and good friends.

 

“Laura made it ok to let go of all those ya-but things in my closet. You know, “ya-but, I wore that to my bridal shower 12 years ago,” or “ya-but, my mom gave that to me and I don’t want to hurt her feelings,” or “ya-but, grunge might come back!” And, now, with all that extra stuff out of my closet and my life, only the pieces I love are on full display to shine in the light of being loved, worn and appreciated in new stylish ways I would have never put them together. It was freeing! I love fashion and looking great, but I don’t have time to keep up on the latest trends. Laura does that for me. I look and feel stylish and fresh, but feel confident and comfortable because everything is still me. Laura pushes a little to take safe risks and the results are wonderful — so many compliments on pieces I’ve had for years! And, when I just don’t know what I want to wear, I can pull up the pictures of the outfits she put together, throw it on and I’m out the door looking like she was there to dress me. Finally, I don’t shop anymore unless there is something I need. Tempted by a sale? Only if it has that great pair of navy pants I need! ”

— Jill Twedt, VP, General Counsel and Corporate Secretary at Boise Cascade

I would imagine it might be a little touchy to come into a client's home and do a "closet edit" session, but I am here to tell you, Laura is the warmest, friendliest soul you can imagine. We bonded immediately, and she was super positive, fun, and complimentary as she was identifying items in my closet that were out-of-date or ill-fitting. We all have a way of hanging on to certain clothing longer than we should and buying the same go-to styles, and Laura was the perfect person to help me refresh my wardrobe. She helped me understand what styles look good on me and why, which was so empowering. After we jettisoned those items that no longer served me, she did some e-shopping and sent me links of items she had selected just for me. I have been SO HAPPY with the pieces she picked out! Not too trendy, not too generic--all just feel like me, but a BETTER, more stylish and confident me! Laura has an amazing eye for sizing up my needs and personality and finding just the right things. Left on my own to shop, I could have never found the brands and pieces she selected for me. I'm looking forward to the final step of the process where she comes over again and shows me what to wear with what, so I can confidently put together a sharp and flattering outfit for any occasion. Cannot recommend Laura highly enough!

—Tracy Rood, Senior Director of Regulatory Affairs at J.R. Simplot Company

One of the best personalized services I have ever experienced! Laura has a gentle way of helping a person move beyond their habits and embrace change. A ‘light bulb’ moment for me was when Laura wanted to donate a staple piece of clothing that I thought I should keep, she looked at me with grace and said, ‘we can do better.’ She was correct. We found a similar item but it looked 💯% better. The investment in Laura’s services has such tremendous value. I now wear EVERY piece in my closet with confidence. I think many of us purchase things we really don’t like and there they hang...wasted dollars spent. Now with Laura’s discerning eye, I spend wisely and stylishly. I now not only have my family and friends commenting but complete strangers too. It’s like wearing a permanent smile. I encourage everyone to hire Laura. The joy, passion and love she shares is priceless.

— Sharon Kelly

“Closet cleaning, outfit making and shopping with Laura was exciting, freeing and empowering. The clothes she has let me keep and helped me add to my closet make it easy to get ready and feel great. This experience has increased my confidence and puts my mind at ease. The goal to build a wardrobe that works for all sorts of events is a process that lets you be ready for all sorts of events and it takes away the voice that says, "I have nothing to wear" and "I need to go shopping" I love the freedom that brings!”

—JoEllen Warren

“Laura Tully is a little piece of heaven! Not only does she make my closet a magical place, we use her to style our employees for special rewards. I highly recommend her mad skills! ”

— Ronda Conger, VP of CBH Homes